Connecting Brands and Clubs
Sponsorship and Marketing consultant Rick Liebling looks at the links between top brands from European football (Sport+Markt 2009/10 study) with the Deloitte & Touche Money League of Clubs with...
View ArticleReal Madrid and Social Media
To find out more about how Real Madrid are approaching social media, Ash Read recently spoke with Real's Digital Business Manager Oscar Ugaz about social media and the clubs digital strategies.
View ArticleReal Madrid and Mobile Marketing
Ash Read recently had the opportunity to speak with Pedro Duarte, Mobile Marketing Manager at Real Madrid, about the clubs use of mobile technology. Real have been working with mobile technologies for...
View ArticleThe “Buzz” about Madrid
Since my social media interview with Real Madrid the club have made further moves into social media, and I recently had another chance to catch up with Oscar Ugaz, Online Marketing & Digital...
View ArticleReal Madrid & Social Gaming
The club has now taken their digital offerings to the next level by becoming first football club in the world to launch an authentic social game for all its fans and followers
View ArticleReal Madrid Launch Facebook Quiz App
Fancy proving your knowledge and showing you know more about the club than anyone else in the world? Now you can with Real Madrids new Facebook app. Find out more....
View ArticleReal Madrid – Champions of Europe…and YouTube
Our friends at Real Madrid, who I have to say I've been a fan of since the days of Zinedine Zidane, are not only celebrating 'La Decima' but can hold up the fact they're the kings of YouTube as well.
View ArticleConnecting Brands and Clubs
Sponsorship and Marketing consultant Rick Liebling looks at the links between top brands from European football (Sport+Markt 2009/10 study) with the Deloitte & Touche Money League of Clubs with...
View ArticleReal Madrid and Social Media
To find out more about how Real Madrid are approaching social media, Ash Read recently spoke with Real's Digital Business Manager Oscar Ugaz about social media and the clubs digital strategies.
View ArticleReal Madrid and Mobile Marketing
Ash Read recently had the opportunity to speak with Pedro Duarte, Mobile Marketing Manager at Real Madrid, about the clubs use of mobile technology. Real have been working with mobile technologies for...
View ArticleThe “Buzz” about Madrid
Since my social media interview with Real Madrid the club have made further moves into social media, and I recently had another chance to catch up with Oscar Ugaz, Online Marketing & Digital...
View ArticleReal Madrid & Social Gaming
The club has now taken their digital offerings to the next level by becoming first football club in the world to launch an authentic social game for all its fans and followers
View ArticleReal Madrid Launch Facebook Quiz App
Fancy proving your knowledge and showing you know more about the club than anyone else in the world? Now you can with Real Madrids new Facebook app. Find out more....
View ArticleReal Madrid – Champions of Europe…and YouTube
Our friends at Real Madrid, who I have to say I've been a fan of since the days of Zinedine Zidane, are not only celebrating 'La Decima' but can hold up the fact they're the kings of YouTube as well.
View ArticleReal Madrid forms significant partnership with social media platform
Spanish football giants Real Madrid’s intentions to focus on expansion through their social media channels has been signaled after signing a deal with social media platform Snapchat. As Real Madrid
View ArticleFC Bayern top Chinese social media table… again
Today the Shanghai based digital agency, Mailman Group, released their 5th annual Red Card report. Analysing the top European football team’s digital success in China. Their aim is to provide an...
View ArticleRonaldo surpasses 200 million social media followers
Real Madrid superstar Cristiano Ronaldo has become the first athlete in the world to hit 200 million followers across his social media channels including Twitter (40.7M), Instagram (49.6M) and Facebook...
View ArticlePSG earns the most money per social media follower
French football giants Paris Saint Germain (PSG) earn the most money out of a single social media follower despite just making it into the top 10 on total social media numbers. According
View ArticleBarcelona v Real Madrid: Premier League could lose global audience to La Liga...
Over the past few years, the organisers of Spain’s La Liga have been giving their league a shake to appeal to a global audience. The changes have mostly centred around
View ArticleWill video technology really cause football to lose its charm?
Last week we witnessed an historic moment. In football’s Club World Cup, held in Japan, FIFA trialled its video assistant referee technology in a top class, competitive game. First, Kashima
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